A label can contain contrasts
Ankara’s celebration culture and London’s after-dark electronic imagery are different spaces. The creative challenge is not to flatten those differences, but to give each identity the room it deserves.
Design a recognisable family
Shared typography, a consistent editing rhythm and a considered colour system can connect music projects without forcing them into the same aesthetic. Each page remains distinct while the overall website feels coherent.
Make discovery effortless
A visitor coming from a music video should first find that release. From there, discovery can move naturally to the project, related sounds and the wider CORE MUSIC catalogue.